But you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency. Social media marketing for small businesses usually starts with having a consistent presence on social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers. The ability to create real human connections (a.k.a. Meaningful Relationship Moments) is one of the key benefits of social media for business. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products.

What Is Social Media Marketing?

Axe had been marketed in Europe and Latin America since the 1980s but had become a dated, also-ran brand. That is, until the company jumped onto the lad bandwagon with “The Axe Effect,” a campaign that pushed to bombastic extremes politically incorrect sexual fantasies. It spread like wildfire on the internet and instantly established Axe as the over-the-top cheerleader for the lad crowd.

Benefits of social media for content creation and distribution

With more than 3.2 billion social media users worldwide, finding influencers whose audiences fall into the company’s niche of consumers helps cut through the noise by targeting specific potential buyers. As social media companies grew their user bases into the hundreds of millions, the business applications of Facebook, Twitter, and other social platforms began to take shape. Social media companies had access to some of the richest trackable user data ever conceived. At first, social media existed to help end users connect digitally with friends, colleagues, family members, and like-minded individuals they might never have met in person. WiFi Roaming to bulletin board services such as CompuServe and Prodigy made it easier to grow free online communities without ever leaving the house. They introduced users to digital communication through email, bulletin board messaging, and real-time online chatting.

What Is Social Media Marketing? [Complete 2023 Guide]

When Tim Berners-Lee connected hypertext software to the Internet in 1991, he developed the World Wide Web, which created the modern era of networked communication. Weblogs, list servers, and e-mail services all aided in the formation of online communities and the support of offline groups. Online services evolved from providing conduits for networked communication to being interactive, two-way vehicles for networked sociality with the introduction of Web 2.0. A precursor of the electronic bulletin board system , known as Community Memory, appeared by 1973. True electronic BBSs arrived with the Computer Bulletin Board System in Chicago, which first came online on February 16, 1978.

Most social media platforms offer 2fa, which requires you to sign in using both your password and a unique, one-time-use code. (Just like you use DUO to access CMU services!) Look for the option to enable 2fa in your app’s settings. Facebook, with more than two billion users worldwide, is the most powerful and influential of the social networks. It is a great way to connect with family, friends and friends of friends. It remains mainly a personal network for most people, but it is useful for business and professional outreach as well.